Using words like Health or Medical or services such as nursing or therapies). Be clear and concise on what you are trying to convey to the consumer (i.e. Transparency is the best marketing strategy for your home care business. If you use words that relate to medical terminology it can hurt your ability to market and give consumers the wrong opinion about what services, your home care business is offering and can offer.
A common issue with starting a home care business and getting it licensed is the choice in name. Choose a name for your home care business that makes sense.
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