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7.2 Transparency and Consent Framework (TCF).7.1.3 Challenges of Checking Permission for Data Transfer.7.1.2 Challenges of Handling Permission.7.1.1 Challenges of Specifying Purposes for Permission.7 Getting User Permission for Personal Data Processing via the Transparency and Consent Framework (TCF).6.2.2 Use of Browser Extensions for Managing Permissions.6.2.1 Use of Browser Extensions for Making Decisions on Permission.6.1.2 Use of Consent Management Platform (CMP) for Managing Permission.6.1.1 Use of CMPs for Requesting User Permission for Data Processing.6.1 Consent Management Platforms (CMPs) for the Online Advertising Industry.5.2 Effects Dependent on the Outome of the User’s Decision.

5.1.2 Effects of Documenting and Managing Permissions.5.1 Effects Independent of the Outcome of the User’s Decision.5 Effects of the Requirement for a Legal Basis for Data Processing on the Online Advertising Market.4.6 Legal Bases for Tracking under other Privacy Laws.4.5 Specific Conditions Regarding Legal Bases for User Tracking Technologies.4.4.4 Obligations with Respect to Legal Bases.4.4.3 Obligations for Data Controller but not Data Processor.4.4.2 Shared Obligations for Both the Data Controller and Data Processor.4.4.1 The Role of the Firm: Data Controller or Data Processor.4.4 Obligations for Firms that Process Personal Data.4.3.3 Rights Enabling Users to Restrict the Processing of Their Personal Data.4.3.2 Rights Enabling Users to Change the Processing of Their Personal Data.4.3.1 Rights Enabling Users to Understand the Processing of Their Personal Data.4.3 User Rights with Regard to Personal Data Processing.4 Personal Data Processing under the GDPR.3.2 Importance of Tracking, Profiling, and Targeting for the Online Advertising Industry.3.1.3 Comparison of User Tracking Technologies.3.1 Description of User Tracking Technologies.3 User Tracking, Profiling, and Targeting in Online Advertising.2.3 Real-Time Bidding as a Process of Selling Online Advertising.2.2 Scope and Types of Online Advertising.2.1 Essential Actors: Advertisers, Publishers and Users.2 Overview of the Online Advertising Industry.